24 july 2015
The World of Molinard
AN INSTINCTIVE SAVOIR-FAIRE
As the world capital of perfumery since the 17th century, Grasse treasures the rose of the largest “scent” houses, including Molinard. Since 1849, the family business has developed its instinctive savoir-faire, guided by a family of aesthetes centred around the art of creation. Five generations have shaped the house’s history, each of whom knew how to bring personal touches to a concept that defies time. From its first simple floral perfumes (Jasmine and Rose) to its most recent creations, Molinard has always paid attention to the quality of its principle materials, which come from around the world.
Perfumer of kings and queens – Queen Victoria used to come here to buy her Eau de Cologne -, Molinard has invented solid perfumes, like the Concréta.
Consisting of vegetal wax scented directly from flowers, its tenacity is like no other. In response to the development of its collections and in order to guarantee quality products, at the start of the 20th century Molinard established itself in a framework warehouse designed by Gustave Eiffel. A typically provincial salon was created and rich foreigners – English and Russians – made up the principle clientele. Encouraged by its success, the house called upon renowned glassmaker René Lalique, who would invent and create the splendid bottles: “Golden Islands”, “Madrigal” and “Nature’s Kiss”…during the roaring twenties, it was the Baccarat crystal work that designed several emblematic bottles.
Today, Molinard continues to produce its fragrances in Grasse, remaining loyal to tradition. And to celebrates the house’s 165th birthday, managing director Célia Lerouge-Bénard has revisited the history of the house and the family by creating five scents.
“As you have five fingers on your hands, five stages of life, five senses, five elements” she insists. An exclusive, elegance and generous collection that is both feminine and masculine and calls us to engage with our emotions. “The Private Collection expresses everything that has been passed down to me, the savoir-faire but also particular values. With this, I pay tribute to those who have made this beautiful house what it is today” she adds.