March 28 2014
The World of MAXIME SIMOENS
The barcode for DNA.
Maxime Simoens thinks big. This young gifted designer, a self-confessed perfectionist, excels in everything he applies himself to.
In his training as a mathematician, he developed a sense for geometry and shape, but it was his extreme sensitivity that led him to want to make the abstract into the concrete. Clothing appeared to him as the most direct means to express this sensitivity, and specifically his fascination with the great figures of the female sex: Audrey Hepburn, Marlène Dietrich, Grace Kelly, Marilyn Monroe, whose posters covered the walls of his bedroom as a teenager. Between the rigid figures of geometry and the soft forms of femininity, Simoens found a need to create an entirely new model for his creations. His clothing allowed him to restore the balance between the feminine and the masculine, creating a structured, architectural and sensual setting in which to protect the charm and fragility of women that he so admires.
Simoens’ designs tell a story while maintaining a backbone with strict, rational and clean lines that shows the direction of the body, coupled with a feline fluidity.
His work is fueled by desire to channel the interior female being, whilst also embodying grace in a game of perfectly arranged volumes and shapes. But without annihilating the sensuality of the flesh that is reflected in the materials used: silk, fur, cracked leather, cashmere…materials that are constantly reworked in order to extract their very essence.
After having entirely furnished and decorated his Paris headquarters on rue Montmarte, as though the walls were a continuity of his clothing, he also was chosen to design the interior of the cabane de l’île aux oiseuax, a luxury suite at the Sources de Caudalie spa, near Bordeaux, at the request of the owner, Alice Tourbier. The main focus of the décor is a barcode painted on the wall – an architectural and somewhat random symbol which Maxime Simoens has made his signature – colored mainly in blue and green in keeping with the lake on which the hut is built. The barcode transformed into wallpaper in a pattern called “LGD” is omnipresent and creates depth by superimposing the outlines. And around the bed is an initial in a string of neon light: M, for Maxime.