06 February 2015
The world of…Godobe
Ethics, ethnicity and aesthetics.
What do brands like Nominoë, Mushkane, Elephant Branded and Lem Lem have in common? They have all been chosen by founder Laure Gomez Montoya as part of her website godobe.fr, which offers fashion accessories, decoration, clothes and objects for children, all of which are fair trade, familial, organic, eco-friendly and made in France, each with a hint of style eclipsing all multi-coloured ponchos and other hand-crafted hats!
Amongst their number are pebble-like poufs in boiled wool, crafted by Mushkane in Nepal, in the warehouses of the Katmandu valley, which represents the livelihood of entire families and offers constant support to impoverished children and families of two French associations, ‘Détresse des Enfants du Monde Népal’ (DEM Népal) and Planètes Enfants.
Elephant Branded, who designs recycled travel cases, is a brand that endeavours, by promoting the “buy one, give one” idea, to supply an education kit comprising of a backpack, paper and pencils to children in Sierra Leone, Cambodia, South Africa and Uganda. Sheets embroidered in Morocco are a source of support to isolated women, offering literacy classes and financial support to the most disadvantaged at the foot of the Atlas mountain range.
Breton beauty products, not from the sea but from land plant-life, woodland and the Finistere sand dunes are produced locally in order to conserve the network of small and medium-sized businesses… A total of twenty conscientious labels have been selected by Laure Gomez Montoya, because they all respond to at least one of the four criteria required by her site, whether it be ‘Buy one, give one’, ‘working hand-in-hand, ecological fabrication and sustainable development and Made in France. As a high-quality brand, Laure only selects products that are both pleasant and aesthetically pleasing but also appealing to city dwellers.
Pretty as a picture, with her model figure and angelic face, this young French woman is passionate about traditional Chinese medicine, having formally worked as a journalist, editor and now businesswoman has for a number of years taken part in missions in Africa, fighting for the prevention of AIDS with OPALS (The Panafrican Fight for Health). “Go”, “do”, “be” an idea to promote positive actions.