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October 2013
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(This is) Story

Photos ©Marie Le Fort

In the heart of Chelsea, Story is a pop-up store with a very unique concept: “This is a shop that adopts the perspective of a magazine (to editorialize its content) and changes the program regularly like a gallery!” explains Rachel Shechtman, founder of the space. Exploring the “Made in America” theme, the selection is reviewing all the creative American regions – Chicago, East Coast, Portland, California, etc. – to highlight products that are a reflection of culture, tradition and savoir-faire that has been brought up to date. Working with Brika.com and American Design Club (http://americandesignclub.com) – two platforms that encourage the work of young American designers and creators – means the selection is diverse and comprehensive, including a range of Malin & Goetz beauty products, TM1985 leather bags by Teilor McBride, and notebooks by Marilyn Glinka, the founder of stationery brand Emgie Libris…the list is long and the selection as fascinating as an actual road trip!
144 10th Ave. at 19th Street.


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