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October 2013
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Shinola New York

From right to left and top to bottom: Photos 2,3,4,5 and 6 © Eric Laignel / Photo 1, 7, 8 and 9 © Courtesy of Shinola

In recent seasons, it has been all about making anew…after the craze for vintage design known as Americana, has finally died down. There is now room for new boutiques, fashion brands and designers of all varieties to affirm their desire to re-conquer the territory and American made savoir-faire! In other words, the “Made in USA” label has never been so fashionable in Brooklyn, Detroit and even Raleigh. Proof of this is the Shinola brand whose shop designed by David Rockwell just opened on Franklin Street, in Tribeca. His motto: ‘Where American is Made”. By giving jobs to workers in abandoned Detroit factories, the brand revisits its history to build not only cars, but bicycles, watches and leather cases that put the idea of an assembly line in the pillory. A welcome flashback which already has some hardcore fans – read: the subscribers of Wallpaper* and Monocle – especially in this neo-industrial décor marked by the presence of a spiral staircase, a steel walkway and a magnificent dark wood library at the bottom of the space.
177 Franklin Street

www.shinola.com

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