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November 2013
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The Groos concept store

From top to bottom and left to right: Photo 1: Storefront of the Boutique. 2, 3, 4, 5 ,6, 7 and 8: Interior of the boutique © Ludovic Bischoff

Groos is the hot new concept store that the city was dreaming of. Born from the desire of Tjeer Hendriks to highlight the talents that emerge from this city every day, this shop only sells products made by young designers and artists living in Rotterdam. An eclectic shop, you can find pretty much anything here – but mainly clothing and fashion accessories, design objects, books and works of art. In short, all that the very lively community of creators and creatives in R’dam are able to produce. Even the music played in this mecca beloved by hipsters comes from local groups. Groos is an old Dutch word for “pride”. So it is with the same pride that Tjeer Hendriks highlights the talents of his city. This is where you will find an original gift that you can’t find anywhere else!


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