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November 2014
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Sofitel Tour Blanche: a fusion of moroccan craftsmanship and the art of french living

Casablanca, Morocco : Hotel Sofitel Tour Blanche © Plume

The Sofitel Tour Blanche – the new flagship hotel of the So de Sofitel range open since July 2012 – is perfect for a Moroccan city break.
At this built-to-purpose establishment, designed by the studio of Marc Hertrich and Nicolas Adnet, the term “comfortable” comes up frequently on the lips.
The MyBed beds in all rooms, the spacious spa, open bar, cozy lobby and varied choice of restaurants – the whole hotel is dedicated to the idea of comfort, highlighted by the work of these two French architects.
The effect of the materials, the style, the interest in well-executed details, the rooms in public spaces, punctuated here and there with bright colors – Nicolas Adnet has infused his art of French living into the work of local artisans.
The interior designer created strong links with the traditional style to evolve the realization, while still respecting their craftsmanship.
The Tadelakt walls were reworked to give them a silky, powdery appearance, the latticework follows the idea of seeing without being seen but is made from modern canopy, and the famous zellij have been finely cut like couture gowns to create a series of delicate patterns.
Pleasant surprises were born of this cross-persepctive that successfully illustrates the spirit of the studio which is defined as “a manufacturer of interior architecture.” Their aim was to preserve the craftsmanship they came into contact with and to respect the environment in which they were building the hotel, all whilst infusing it with their own DNA.
Suites, rooms and terraces strung together in a white tower, inspired by the Art Deco style of the city and created by Patrick Genard. The tower is one of the highest in the city after the Twins by Ricardo Bofill.

And soon the penthouse will unveil its terrace and its new suite with changeable spaces to accommodate brunches and exclusive soirees all whilst contemplating the city.

Rue Sidi Belyout
City Centre, 20000


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