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January 2014
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The concept store: Joseph Bäckerei

Photos 1, 2 and 4: Inside the concept store, 3 and 5: Pastries and store products ©Joseph Bakerei

Nicknamed the ‘Bread Boutique’, the bakeries created by the passionate Joseph WegHaupt are presented as concept stores centred around bread and organic flours. Combining architecture and design, attentive service and refrigerated display cases – where farm produce and homemade preparations are aligned – the young baker began a revolution in this country where the bread is, for everyone, an everyday staple. Against a backdrop of open scenery, bright spaces, polished visual identity and a faultless eco-consciousness – this one’s a safe bet.
www.joseph.co.at

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