Emirates launch the first in-flight entertainment programme for the visually impaired.
The airline company is the first to offer films with audio description for partially sighted passengers, with its ‘Ice’ entertainment system. Having already received multiple awards for its initiative, Emirates now offers a vast selection of films available to partially sighted clients. In 2007, the company collaborated with Walt Disney Studio Motion Pictures, in order to introduce subtitles for the visually impaired, a world first for in-flight entertainment. Today, Ice offers more than 50 subtitled films.