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July 2014
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The bad girl: The St. Tropez Espadrille

L'Espadrille Tropezienne, © L'Espadrille Tropezienne

It’s an outrage: espadrilles on the coast of Var! We blame the nostalgic: “In espadrilles, you can party all night, you can cycle, say goodbye to work…lalalala”; doesn’t this remind you of something? Admittedly, there have been major fans from the word go. Like Jean-Edern Hallier, the author of the inspirational quote: “Trust women. Wear espadrilles in the rain”. The result: three friends – Nicolas, Laurent and Paul – and espadrille fanatics since forever, decided to take the plunge. With €300,000 in hand, they created the styles they wanted to wear, with just one specific demand: make them 100% French. Of course, manufacturing is done in the South West…but each model bears a symbolic place-name from the Var city. The boys have brought out several limited editions in the mix and a strong dose of fantasy (like this pair; the left shoe sporting the head of François Hollande and on the right, the face of Nicolas Sarkozy…) With hundreds of different references and prints, you only need to save €80 to buy a pair. These are a far cry from Daddy’s espadrilles!

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