ON THE ATLANTIC COAST Don Quichosse
Stamped with the title “Entreprise du Patrimoine Vivant” (translation: A Living Heritage Label), Don Quichosse is a part of these “handcraft businesses that contribute towards French and economic prestige”, to quote the catchphrase. This is because these soles demand an hour of work of Jean-Jacques and his wife Danièle, who get up at 3am every morning and work through until 7 o’clock at night. The couple, who compare their routine to that of bakers, produce one hundred espadrilles a day. Thus, they have become widely recognised as inheritors of this mauléonais expertise, eternalising the activity of this century-old company, continuing to use machinery of a similar age.