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January 2016
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Refinement and excellence à la Française...

Maison Guerlain, Affiches publicités, Boutique 68 Champs Elysées, flacon orchidée impériale. Exception Française PLUME VOYAGE janvier 2016. @plumevoyagemagazine © DR

In 2009, a star is born with La Petite Robe Noire signed by Delphine Jelk, this perfume will be modified in 2012 and experience the phenomenal success that we know. Led by the charismatic Olivier Echaudemaison, Creative Director, who joined Guerlain in February 2000, « Terracotta” and “Meteorites” lines offer each year new products or unpublished shades. Olivier brings new life to “Terracotta” and likes to slip a few touches of orientalism among these very urban creations, such as the kohl, in different colors. His master stroke? “KissKiss”, an innovative red lipstick, whose case, true miniature sculpture is signed by Hervé Van Straeten. Riding on the success of the Little Black Dress, besides its different versions, since Christmas 2015 is now offering perfumed gloves, scarf, bag. In 2013, to showcase all these wonders and assign itself an extraordinary case, LVMH called the architect Peter Marino. A vast space was connected to the iconic address. The architect has designed a large white marble hall, opened on the Champs Elysees, a skylight of seven meters high housing facility called le Vol des Abeilles and composed of golden bees signed by Gerard Cholot. Different spaces allow to discover the full range of products: makeup, perfumes etc. In the basement, you can even purchase exclusive creations of the 68: tea flavors perfumes, Ouessant honey, postcards, divine candles … Right next to these “corners” is the 68, the famous restaurant run by three-star chef of the Grand Véfour, Guy Martin …

Since the first store, rue de Rivoli, in 1828, Guerlain has produced over 300 fragrances and is more than ever synonymous with luxury, refinement and excellence à la Française…

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