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January 2016
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Guerlain is one of the oldest French perfumers

Maison Guerlain, affiches publicités et visuels ancien. Exception Française PLUME VOYAGE janvier 2016. @plumevoyagemagazine © DR

Founded in Paris in 1828, Guerlain is one of the oldest French perfumers. Its founder Pierre-François-Pascal motto was: “Glory is fleeting, but prestige is forever” History will confirm it beyond what he could imagine! After chemistry medecine studies in England, the promising young man moved to Paris as a staghorn perfumer. The same year, he created the Guerlain perfume shop : a single boutique in the Rue de Rivoli, at the Hotel Meurice in Paris. There, he manufactures and sells sapoceti: ​​spermaceti soaps scented with natural essences of rose, jasmine, gardenia .. Soon the success comes after the launch in 1836 of one of the first red lipstick and the creation of its first toilet waters: Bouquet des Champs and Jardin du Roi scents. Powders will be added in 1830, blushers which Roselip, first solid blush presented in a porcelain pot, and an rose liquid extract for lips. Hygiene products, while experiencing increasing popularity, Guerlain thus develops a balm to protect the breasts of nurses, he named it Baume de la Ferté. Created in 1830, this balm, based of wines of Bordeaux tanin, will experience an exceptional mutation: during the twentieth century, it will still be sold but in order to give flexibility to lips. The house is famous for customizing a fragrance in the image of a personality as Balzac who commissioned a perfumed water. Guerlain also perfumes all editions of a newspaper, La Sylphide, the Journal of elegance. The success of the young perfumer is growing and development of products is increasing. In 1840, the “Cucumber Cream”, the “Serkis of Sultanes” sold to keep its elasticity to the skin, protecting against the effects of the sun or softening of the skin become must-have not to forget the “Strawberry Cream”, created for the most famous women of the time, the beautiful Empress Elisabeth of Austria : Sissi.

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