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November 2014
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Fortnum & Mason: latest offers at London’s chicest food store

Fortnum & Mason, London © Ludovic Bischoff

How could anyone leave London without quickly stopping off in the holy of holies when it comes to British food? Founded in 1707, Fortnum & Mason is the most long-standing of major London stores! In the beginning, it was a candlestick maker for an exclusive client: the royal family. Fortnum & Mason has always been a royally approved agent. Swiftly, the food house begun to sell all sorts of products. Today, the brand proposes four floors of clothes, home and one of the most popular places for Christmas shops in London. But in the basement and on the ground floor, foodies find their calling. The food and wine department offers hidden treasures sourced from the best produced in the country. And a selection of incredible teas. If you are particularly fortunate, you might have the chance to purchase one of the most exclusive jars of honey in England. Produced by the bees that pollinate the flowers of the royal gardens, the four hundred pots produced each year are quickly snapped up by shoppers…And check out the ‘cronuts’ on offer, sold exclusively on the first floor. Created from crescent-shaped dough, fried like a donut, these New-York born pastries are now taking Fortnum & Mason by storm! Finally, take a cup of tea in the Diamond Jubilee Tea Salon, which opened two years ago, famously inaugurated by the Queen, Kate Middleton and Camilla Parker-Bowles…The first time that these three women had been united together at a public event. And of course, the first time at Fortnum & Mason!


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