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May 2017

MERCI is celebrating the 70th anniversary of the bikini et the piscine Molitor. May 2017 PLUMEVOYAGE @plumevoyagemagazine © MERCI

MERCI is celebrating the 70th anniversary of the bikini!

Sandra Serpero

Made popular by swimmer and actress Esther Williams, actresses Ava Gardner and Rita Hayworth or even the sublime Ursula Andress in the “James Bond vs. Dr. No » movie, the bikini is an iconic piece in the women’s wardrobe. Revealing women shapes, its suggestive cut was scandalous back in the days. Since then, the bikini has become a common piece and appears as a guest in every swimwear collection. The MERCI concept store pays tribute to it by dedicating a beautiful space that looks like a pool and feels like holidays!
Under the glass roof of MERCI, the walls are dressed in aquatic blue and the ground with white lines. A diving board, sun chairs just like on the terrace of a swim lane complete the picture. A joyful immersion to retrace the evolution of the bikini, from its creation by the French Louis Réard to the present day. Its history begins in July 1946. The name of a microscopic atoll in the South Pacific, the theater of American nuclear tests taking place there in the year of its design, is a bomb, A parade of “the prettiest bather” at the very popular swimming pool Molitor. There is something at the time: the bottom comes down to two small triangles connected by a cord, revealing the navel and the hips! It is a scandal. And a flop! Forbidden on the beaches of many countries, he began his career only about ten years later thanks to Brigitte Bardot, who takes the pose dressed in this sulphurous two-room on the beach Carlton during the Cannes Film Festival. Since then, the bikini has acquired its letters of nobility and has not taken a wrinkle. MERCI makes it a colorful demonstration with an ephemeral installation. There is a multitude of interpretations of the mythical bikini with among others the swimwear collections of Mimi à la Mer inspired by the color palette and the flowery motifs of the 70s, the bikinis spirit bohemian chic crochet She Made Me, those of the brand Baserange in organic textiles, models from Tooshie highlighted by Lurex …
To complete this pretty selection, MERCI offers a plethora of funny and witty accessories that remind us of holidays and hot sand. Featured: the large inflatable accessories of the Australian brand Sunny Life, an irresistible array of hats, caplines, elegant baskets and straw bags. And also shoes, including a capsule collection by the famous canvas sneaker Bensimon dressed of stripes or Gingham for the occasion. Add some beautiful finds by MERCI combining hair combs, barrettes, elastics with large flowers, 50’s jewels and exceptional pieces like terry bathrobes.
What about men? We did not forget about them! MERCI is presenting an exclusive range of bathing shorts from the very sophisticated British brand Orlebar Brown, the famous stamped Rivieras espadrilles as well as the Nomadic sandals in braided rope.
A selection of beautiful books comes to complete the statement and affirm that the bikini is indeed a symbol of freedom and emancipation for women.
Until June 10th, exhibition “Bikini”, at MERCI, 111 boulevard Beaumarchais, Paris 3rd

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