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November 2015
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Mum's, the ephemeral Ikea grocery store

Mum's, the ephemeral Ikea grocery store © DR @Plume Voyage Magazine

No car and a fierce passion for Swedish products? No problem. Ikea is installing in the heart of the Marais, Mum’s, its ephemeral grocery store. For two days on the 14th and 15th of November, Kako Choklaflarn, Lördags Godis, Knäckebröd Rag & Kli, Kaviar Kaka are yours… So many unpronounceable names to discover in this fun and offbeat grocery store. For the more ambitious, go to the ground floor of the Printing house for fun and creative workshops around Ikea Food Products: Swedish for Dummies, Snap Snap and We don’t play with food. Except if it’s pretty. B.D.
www.ikea.fr

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