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March 2017
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LA HYGGE ATTITUDE. mars 2017 PLUMEVOYAGE @plumevoyagemagazine © DR

Anyway, the House of Denmark, is communicating this month on “the good Hygges waves » with “new nordic » on the menu of its recently restored restaurants by the Danish couple GamFratesi using a background of padded carpets and soft colors.

In fashion, this trend has been expressed through cozy and comforting clothes: bonnets and vikings thick socks, and Damart lingerie in winter time, sweaters with long sleeves, velvety pajamas clothes in spring… Uniqlo and its puffa jackets that we see everywhere and its cashmere and other soft materials versions, is among the most emblematic brands of this movement. We also note the wraparound and powdered coats of Acne and the ultra soft sweatshirts of « Vêtements” for the mid season. The summer collection also looks very soft with its soft cotton pastel tones.

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