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January 2016
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Mermoz and Saint-Exupéry

Maison Guerlain, affiches publicités et flacon Vol de Nuit. Exception Française PLUME VOYAGE janvier 2016. @plumevoyagemagazine © DR

In 1933, it is for aviation pioneers: Mermoz and Saint-Exupéry that Jacques Guerlain dedicates Vol de Nuit, named after the novel of Saint-Exupéry, one of his friends. The 1930s were marked by the opening of a third boutique in place Vendôme and the design of care and makeup products, and particularly by launching a series of lipsticks: Vega, Automatic Red, or New Red. Also at this time, the emergence of the tanning trend allows him to create Golden Complexion by the Sun, somehow precursor of the famous Terracotta …

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