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January 2016
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Aimé Guerlain and Gabriel

Maison Guerlain, affiches publicités et flacon Shalimar. Exception Française PLUME VOYAGE janvier 2016. @plumevoyagemagazine © DR

In 1870 Camphora, cream intended to conceal and heal imperfections, and especially the first lipstick tube Ne m’oubliez come to the delight of clients. 10 years later, in 1880 the first compact powder is developed. In 1894, the manufacture of Colombes, now too small, is replaced by the one of Bécon-les-Bruyères. It is now Aimé Guerlain and Gabriel, the two sons of the founder, who are in charge. Aimé, the creator invents many fragrances: « Fleurs d’Italie », « Skine », « Belle France » and the famous « Jicky » for both men and women considered in 1889 as the first modern fragrance. In 1906 it is the turn of Jacques Guerlain to compose Après l’Ondée and L’Heure Bleue in 1912 that evokes his favorite time of the day when “the sun has set, the night has not fallen yet” … The wonderful Mitsouko is born in 1919. In the 1920s, he developed perfumes and makeup with the Kohl Lynx, red lips Rose Lip Bengal or Rouge d’Enfer, known for his indelible fixation and sophisticated design. But the most remarkable and well known of these creations is perhaps Shalimar meaning “Temple of Love” which marks the year of 1921. This is also the time when 100 years after its creation in 1926, Guerlain inaugurated subsidiaries in Berlin and New York.

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