68, avenue des Champs-Élysées
In 1939, Guerlain opens the first beauty salon in the world at 68, avenue des Champs-Élysées. The biggest names of the time brought their talent there: Jean-Michel Franck, Christian Bérard and Diego Giacometti. The location will be registered as a historical monument in 1991. The years pass and the family continues his work and in 1955, Jacques Guerlain perfume Ode accompanied by his last grand-son, Jean-Paul (18 years old), heir of the nose . This strikes a blow in 1956 by creating Vetiver for men, always a success and in 1962, Chant d’Arômes. In 1967, the house completes its range of products for the eyes and care products; In 1965 this will be the launch of Habit Rouge, Guerlain iconic masculine and in the wake of the shop at 29 rue de Sèvres.