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April 2016
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Subliminal information on landscape

John Chiara_Foothill at Balboa_Los Angeles. Une halte John Chiara à la NextLevel Galerie avril 2016. PLUMEVOYAGE. @plumevoyagemagazine Courtesy the Artist, ROSEGALLERY and NextLevel Galerie Paris

John Chiara researchs by another technical trick to reveal subliminal information on landscape, past events that a normal photographic process would fail to bring to the surface. Landscapes for him, contain “memories,” memories aimed to be reduced to a materiality. To revive this memory, he prints on a paper for obtaining a negative image. This is the case in front of a landscape that contains vestiges of modernism or of American power, something monumental, as in FOOTHILL AT BALBOA, LOS ANGELES, 2012. “I also changed the filter to obtain green here where we think there would be green in the grass, while in reality, it is a desert. This brings to the sight of things that existed. I like this subliminal process that enables the silver photography. “

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