28 August 2015
The INK Hotel in Amsterdam creates a new story
Can we transform a former newspaper press into a hotel? Why not! Establishing itself in the buildings that for a long time housed “Tijd” (The Dutch Times), the INK Hotel Amsterdam pays tribute to the world of this rag, founded at the start of the 20th century. What could have been gimmicky here is presented with the desire to develop asober universe that honours the billions of stories that have been written inside these walls.
Tobias Koch, young architect of the Amsterdam studio concrete architects, focuses on the decoration of the hotel by incorporating typography, ink and materials that have long been in these editing rooms and printing house. Opting to favour dark stone, leather and wood, he successfully creates a warm atmosphere where the slightest detail contributes to the coherence of the ensemble – without becoming a caricature through various clins d’oeils scattered here and there: in communal areas, on bedroom doors or the walls of interior courtyards. Even the newspaper delivery bicycles has been recycled, enthroning the lobby’s minibar.
The same materials comprise a soft and calming atmosphere in the bedrooms. But the real stroke of genius was to transform the walls into a comic city guide. In every room, illustrator Jan Rothuizen shows off his vision of an Amsterdam district, which is both extremely informative and full of characters that bring a local dimension to his drawings. Here his father, a former journalist, finds a spot in his favourite café. There, a couple of cyclists explore. Full of charm, plunging happy guests into this enchanted universe.
Even the restaurant lends itself to the codes of the newspaper. Ink jars, cardboard boxes and rolls of paper decorate the walls, creating a cosy atmosphere, offering a feel of a young chef’s cuisine. Dishes comprise of local products, beautifully blending Dutch specialities while reinventing more international cooking. Fresh, sumptuous and extremely pleasant anytime of day.